Facebook Advertising

 

How Facebook ads work

Facebook advertising has been one of the biggest game changers in the marketing world. You are probably aware you should be using it to promote your business but you maybe asking yourself “what actually is Facebook advertising? Is boosting a post advertising? Can I use it locally?”

 

With over 2 billion people using Facebook everyday and 32.7 million of them in the UK Facebook advertising along with Instagram has provided the single biggest marketing platform geared towards anyone and everyone. This access has levelled the playing field when it comes to small business verses the bigger players

 

Boosting a post is not advertising

 

So first things first – boosting is not advertising! I’ll say that again, boosting is not advertising. It is limited and often a waste of money when compared to what you can do with an ad campaign but we’ll cover that a little later

 

So – what is facebook advertising?

Well -there’s a lot going on behind the ad you see popping up on your smart phone and guess what, it doesn’t matter if you block or ignore the ad. In a well run campaign that’s just as good and equally important to the success of the ad as is clicking on it. It’s all down to Facebook’s most awesome weapon – the Custom Audience

 

Building the Custom Audience (LLA)

Imagine for a moment I bought you several potential customers and gave you a month to find out which was the best for you. You could ask them anything you like and you could write down all the answers building a profile of your perfect customer. Now, imagine I go away with your list and find hundreds if not thousands of people just like the one you described and bought them back to your business...

 

Well that’s what Facebook can do and that's what a custom audience or “Look Alike” audience is. Once we have given Facebook enough data we can create our Custom Audience. Facebook will trawl through it’s database matching profiles and creating a list of thousands of potential customers that are like those that interacted with our ad – Brilliant!